Sealion Consult
Notes on clear, compliant, outcome-driven content and business development across pharma, biotech and MedTech.
Technical content in medical and legal professions is crawling with zombies that can suck the lifeblood out of any well intended communication. Nominalizations - also referred to as zombie nouns(1) - feed upon lively verbs or adjectives and their feast can turn any message into a lifeless, word-infested reading experience for people who are not industry professionals or peers.
Read more →If you have never been tasked with authoring information from technical or scientific language into plain, everyday language, you probably don't realise how difficult it is. How hard can it really be to 'dumb down' a text, right? Well, if this is your baseline, let's kill that myth right away!
Read more →Language quality is crucial in life sciences and healthcare to ensure the correct and safe use of medicines and medical technologies. If you already want to leave this blog because you think I just stated the obvious, please take a moment to reflect on how important health is to you, and which role you think language plays in the constant flow of health information across geographic borders, scientific communities, patient communities and the general public.
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